#25: What the Heck is SEO & 5 Tips To Get Started
Welcome to another exciting episode of the Marketing That Leads podcast! In this episode, I'll be demystifying the world of SEO (Search Engine Optimization) for beginners. As a blog SEO coach, I understand the power of SEO in driving consistent traffic and ideal clients to my website. But believe me, I didn't always feel this way. I made mistakes and struggled with SEO in the beginning. That's why I've dedicated this episode to teach you what SEO is and how to get started without feeling overwhelmed.
Here are the highlights:
- The Importance of SEO: Discover why every business owner, regardless of their niche or industry, should understand and apply SEO techniques to their content.
- The Basics of SEO: Learn what SEO stands for (Search Engine Optimization) and how it can help you be seen on search engines like Google, reaching thousands or even millions of potential customers.
- Knowing Your Niche: Find out why it's crucial to understand your niche and ideal client. By identifying your expertise and target audience, you can optimize your content to show up in less competitive spaces.
- Specific Keywords: Explore the importance of using specific keywords that your ideal client is searching for. Avoid general terms and focus on answering specific questions related to your niche to stand out in search results.
- Utilizing Keyword Research Tools: Get introduced to KeySearch, a user-friendly and affordable keyword research tool that can help you find the best keywords to optimize your blog posts effectively.
- Updating Your Blog Posts: Discover the power of regularly updating your blog posts. Google favors fresh and relevant content, so make sure to keep your posts up to date to maintain your ranking and attract more traffic.
If you're new to SEO or want to improve your understanding of it, this episode is packed with valuable insights and practical tips to get you started on the right foot. Don't miss out on this opportunity to make SEO work for you and your business!
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