Grow a wildly successful business and a fulfilling life, not glued to your laptop.
I help coaches and course creators set up evergreen blog content, automated visibility and a content repurposing system, so leads and sales keep growing in the background while you get your time back.
no daily posting required, promise.
You Can Automate That
The fiddly jobs you’d hand to a VA but still end up doing yourself? Claude can do them. I’ll show you how to hand them over, step by step, even if you’re not techy.
- 4 short video lessons
- 9 “watch me automate it” bonuses
- Access opens 24 November
Start here
Turn every podcast episode into a lead magnet.
The 6-step show notes checklist I use to turn one episode into a blog post that ranks, gets shared and collects leads for months. Takes 20 minutes an episode.
No spam, ever. Unsubscribe any time.
How I help
Marketing that keeps working while you're away from your desk.
Three systems, one goal: a steady stream of the right people finding you, long after you've closed the laptop.
Run all your content from one place
The CEO Content System is the Airtable template I've used for years to plan, track and repurpose my blog posts, podcast episodes, emails and social posts, all linked to the offers they sell.
- A content calendar and ready-made views for every platform
- See which posts, emails and episodes actually lead to sales
- Plan launches and track revenue against your goal
- Works on the free Airtable plan
copy it in a few minutes ↑
C:\> blog_mode = out_of_office
Your podcast, turned into blog posts while you're out of office.
Meet Out of Office Blog, my new podcast-to-blog system. You record the episode. It turns every one, new and old, into a searchable blog post that grows your email list in the background.
- No writing
- Your back catalogue too
- Works on any website
psst... the waitlist hears first
I didn't build these systems to be a marketer. I built them so I could work from 52 countries without my leads noticing.
Now I build them for coaches and course creators who'd rather be anywhere but their inbox. Same systems, your version of freedom.
Practice what I preach
This is me in the Maldives, taking a whole month off.
No laptop, a pile of books and water this clear. I can take a month like this because my marketing doesn't need me online. The blog keeps ranking, the podcast keeps getting found and the free checklist keeps collecting emails while I'm away.
That's the whole point of the systems I teach: a business that keeps working while you live your life.
yes, I actually logged off
Meet Anita
Hi, I'm Anita. I build marketing that doesn't need me online all day, and I'll show you how to do the same.
I've been blogging for nearly 15 years and running this business since 2019, all on blog content and search traffic rather than social media. It's let me work from wherever I happen to be, and it means my leads don't stop when I do.
- Nearly 15 years of blogging, and this business since 2019
- Location-independent since day one, by design
- Firm believer that marketing should run in the background of a good life
The podcast
Marketing That Leads
Short, practical episodes on blog content, podcast repurposing and getting leads without the daily grind. Listen on your walk, then put it into practice before lunch.
130+ episodes and counting →
From the blog
