#50. My 2023 Launch Debrief Report (The ups, downs, lessons & moving forward)
In this episode of the 'Marketing That Leads' podcast, I discuss the highlights and lowlights of my launch debrief report for 2023. I share my biggest launch lessons and the strategies that I plan to implement moving forward in 2024. Listen in to hear the details of an industry leader’s perspective on how to learn from your previous launches and catapult your next year’s success.
We go over these main topics:
- Simplifying bootcamp lessons, focusing on energy management, and testing and making slight adjustments after each launch.
- Importance of keeping your offer in focus throughout the event, leveraging affiliate marketing, utilizing tools (we go over some!), and creating freebies that perfectly align with your ideal client.
- Significance of post-launch recovery and how I anticipate offering more surprise bonuses for live event participants in future launches.
I hope this episode sets your brain into motion for how you will take your 2023 launch reports and turn them into a huge success in 2024. Every piece of your business reports hold valuable information to unlock more income and more customers – use it wisely!