How to Speed up Your Business Blog Workflow
Creating blog content and managing a blog shouldn't be time-consuming. 🤷♀️
If you have a good blog workflow in place and know exactly what to write in the first place, then publishing new blog content should be a breeze.
In this blog post, I recommend my top 4 tips to make your current blog workflow less time-consuming so that your content can work harder for you and you can have a higher ROI on your content.
4 Tips to Speed Up Your Business Blog Workflow
Photo by Kenny Eliason on Unsplash
1. Don't edit as you write ❌
As a writer of 12 + years, the biggest mistake I see is people editing their content as they write it.
NOPE. 👎
Instead, open a Google doc and just write. Write badly, write with mistakes, write without grammar. Just write.
If you get it down all on paper you won't break your writing flow.
When you switch from writing to editing you're switching tasks, which means you're also switching to different parts of your brain.
So instead, just focus on getting it all down on paper, and then afterwards you can go back and edit your spelling, grammar and add any missing sentences or words.
2. Use a project management tool 💻
When you have a blog, you need to treat it like any other marketing platform in terms of organization and management.
If I have a podcast (which I do by the way - The Marketing That Leads Podcast), I don't just sit down and record right away.
Instead, I have an Asana board that has all my podcast ideas laid out, which episodes we’re going to film and when, and any notes.
Plus we also have what other tasks need to be done for that episode to go out. That's the way you should treat your blog too.
We have a general blog board in which we plan ideas, confirm ideas and then assign the writing, editing and posting to the team member needed, and we also have a blog updating board.
Once a blog is published, the task gets moved to this updating board so that we can be reminded to update that blog post to keep it relevant to my ideal client.
Did you know that by simply updating your evergreen blog content, you can TRIPLE your leads?
Steal my exact Asana template that shows you the system and step-by-step checklist to quickly update your evergreen blog content in less than 30 minutes.
>> Click here to buy it
3. Have a simple, clear strategy that is repeatable ♻️
If you are currently feeling overwhelmed with your blog OR you haven't started one because you have no idea what to do first, the simple answer to overcome that is…
Having a clear strategy in place that you can repeat.
Inside the Blog Traffic Machine, we have a 4-step strategy.
Step 1
Firstly we map out your website framework that allows you to create a sticky website eco-system that connects every page on your website together, so we can make your content work harder and rank faster.
🕸️ With our unique spider-web strategy your dream leads will never land on your website and think 'What the heck do I do now?!'
This is a part of the strategy you only have to do once then it's set up.
Step 2
Secondly, you learn simple SEO that you can apply to blog posts, core website and sales pages, so your content, courses and services can show up in Google Search.
✌️ This will allow you to step out of having to show up to sell all the time and move into getting visible 24/7 on autopilot.
You can repeat this seo strategy for all new blog posts and pages that you create on your website.
Step 3
Then we build out your blog strategy, content framework and workflow so you know which content to create first (or which content to start repurposing ASAP)
👋 You'll show up as an authority within your industry by ranking on page 1 of Google above competitors and driving dream clients to your podcast episodes, funnels, courses and services FASTER.
Every time you run out of content ideas in your plan, then you just create a new one for the next 6 months using this repeatable strategy.
Step 4
Lastly, you learn the perfect blog layout and structure that will maximise your conversion rates and turn all these new eyeballs into paying customers.
💰You'll never be paralyzed by how to structure your blog content again and instead you'll have an effective system, so you can stay consistent with new content and easily outsource the process to a VA.
Every time you create a blog post you'll simply follow the process.
When you create new blog content, you’ll just be repeating the same seo, content and blog formatting strategy over and over again.
This means you’ll become faster and faster the more content you write and publish.
👉 Click here to learn more about Blog Traffic Machine.
4. Think of your SEO keywords ahead of time 🔎
You should never sit at a blank screen and not know what to write about.
If you want to use blog marketing as a strategy to bring leads, sales and visibility to your business then you should be creating content plans that allow you to plan 2-3 months ahead of time.
Inside the Blog Traffic Machine, I teach my students to plan up to 6 months in advance so they have the thought “I don't know what to write this week”.
Instead, they know exactly what they need to publish next that will bring them leads and sales on autopilot and be in line with what they are selling/promoting this year.
A big piece of knowing what content to write is doing SEO research.
The tool that helps me do this is Keysearch. (Use code KSDIS at checkout to get 20% off)
With Keysearch you're able to research what key terms (or keywords) your ideal clients are typing into Google.
Then from there, you can create a master list of seo keywords that will be:
- Easy for you to rank for
- Will attract your perfect lead
Once you have a bank of seo keywords then you can pick out the ones that make the most sense to publish first.
If you find 20 keywords using this, you’ll have 20 weeks (5 months) of content ideas.
But not just any content ideas, content ideas that will actually attract conversions.
Follow these 4 steps and your blog strategy will be less time-consuming and faster than ever to manage.
Join us inside of Blog Traffic Machine and we’ll help you create & hit publish on your first optimized blog post within 7 days of joining and get your content and offers on page 1 of Google.
Then you can use and refine our strategy for years to come.
You’ll be able to;
- Rank on Google in front of your dream clients
- Spend less time finding your next lead and completely automate your lead generation
- Do less but get more eyeballs on your offers
- Every blog post that ranks on Google will have 100x their visibility every month
>> Click here to join Blog Traffic Machine
Other articles you will love:
- How to Reach Page 1 of Google in 5 days
- 5 Steps to Magnetic Conversion Content That Sparks Sales
- 7 Shocking Things That Evergreen Marketing & Content Will Help You Achieve
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