5 Steps to Magnetic Conversion Content That Sparks Sales
Evergreen content can make you more sales, with less effort (and for longer) 👏
But that’s if you make it SO magnetic that you’re seen by your ideal client as such an expert that they take action, whether that’s buying from you, signing up your email list or connecting with you in another way.
In today's blog post, we will be diving deep into the topic of creating magnetic evergreen conversion content that sparks sales and conversions.
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Get inside the Minds of Your Ideal Clients
To create compelling evergreen content, you need to understand your ideal clients' needs, wants and what resonates with them.
Market research plays a crucial role in this process. Rather than guessing which content will land with your audience, know EXACTLY what they want to know more about
3 ways to do market research
1️⃣ Take advantage of search engines like Google and Pinterest.
Go to Google and type 1-3 words that you think your ideal customer would type. Take a guess! Then you’ll see what other suggestions pop up below your search.
You can also look at the ‘people also ask’ section on page 1 of Google. These are all search terms and questions that are most commonly used on Google. Take note of those and create content from them.
2️⃣ Look at the answers in your intake forms
First of all, if you don't do intake forms or surveys for your coaching programs, courses or services, START! You can get endless content ideas from those alone.
Specifically, look at the commonality of topics and how your ideal client words things.
3️⃣ Facebook groups within your industry
Try to think of 3 Facebook groups your ideal client is likely to join and join them. Once accepted use the search bar to type in a keyword relating to what you teach.
For example, I might type in ‘blog’ and see what pops up.
Sometimes your ideal client is asking questions about your topics. These are also golden topics that you should write more about!
By understanding the exact wording and topics your ideal clients are searching for, you can craft content that addresses their needs.
THIS is how you create a conversion piece of content, by knowing and solving their problems.
The Five-Step Process to Magnetic Evergreen Conversion Content
Creating magnetic conversion content goes beyond simply writing a blog post or recording a podcast episode willy-nilly.
👉 You have to be more intentional.
It requires a five-step process that ensures your content leads to conversions, clicks, and sales.
For every piece of content you create, make sure you have these FIVE things within your piece of content so it can convert.
FYI > You do not have to do this in order by the way. Just make sure you have these steps throughout.
Photo by Austin Chan on Unsplash
1: Purpose 💬
Start by identifying the purpose of your content.
👏Why do your readers or listeners need this piece of information?
👏What is the end goal?
👏Why do they NEED this?
For example, if you're a course creator, the purpose of your blog post could be to help course creators improve their course success rate which will lead them to students having better results, giving more testimonials and making them more sales.
2: Obstacle 🗻
Identify the obstacles or mindset shifts your audience needs to overcome to achieve the desired end goal.
😥 Consider the challenges they might face along the way.
Using the course creator's example, common obstacles could include the thought that improving the course will require significant time investment or the fear of having to rebuild the entire course from scratch.
Building or re-building a course is daunting so maybe one of the objections you want to smash within your piece of content is that;
‘You don’t have to re-build your entire course to improve your course success rate.
You just need to improve these 3 things, which can be done in the afternoon.
See how I’ve just smashed that entire objection with 2 sentences. Make sure you do this throughout your piece of content.
Photo by Virender Singh on Unsplash
3: Visualize 👁️
Help your audience visualize what it will feel like when they achieve the end goal.
Connect with the emotions they will experience.
People buy from emotion! 💰
For the course creator, the feeling of fulfilment and success when seeing their students achieve great results and generate more sales would be highly motivating.
And then what will it look like visually?
💭 Maybe it’s that they get to take more holidays to their favourite Greek island Corfu and spend their summer days relaxing on a sunbed overlooking the crystal clear waters whilst sipping on a glass of bubble prosecco.
💭 Maybe it’s that they are now thought of as an industry leader for their course topic and it’s become a regular thing that they get emails from big in-person submits asking them to speak as an expert.
Every time they hear that Gmail *ding* they get a flurry of excitement that they now get to help more female entrepreneurs achieve their desires of having a successful and profitable course.
🎨 Really paint the picture for them.
You do not have to be a good writer to do this. Just think of a scenario in your head and simply write what that looks like and what emotions come up.
4: Priority 🚨
Explain why taking action now is a priority for your audience. 🏆
Highlight the benefits and explain the consequences of delaying progress.
For example, emphasize that improving the course is crucial to gaining testimonials, increasing sales, and scaling their business.
So if they want to have their first 1 million dollar year and achieve that next yearly goal, they have to improve their course success rate because that will allow them to scale massively.
5: Path 🛣️
Finally, provide a clear path for your audience to follow. 🚙
This is where your call to actions comes into play.
Outline the steps they should take to achieve the desired outcome.
It can be as simple as inviting them to join your course or book a call with you for further guidance.
AND BTW > do NOT be scared to tell your audience multiple times what to do next.
🪜 It's essential to make it easy for readers to take the next steps.
Don't be afraid to provide multiple calls to action throughout your blog post or podcast episode.
Directly or indirectly, guide them toward your offers, whether it's a bootcamp, a checklist, or a sales call.
Remove any unnecessary steps that could hinder them from taking action, and make it EASY.
You now have a clear understanding of how to create magnetic conversion content that not only captivates your audience but also drives sales and conversions.
By getting inside the minds of your ideal clients, following the five-step process, and making it easy for readers to take action, you can unlock the power of evergreen content to help you convert new leads into customers.
Remember, evergreen content should be a priority from the start, but it's never too late to start implementing it.
✅ You CAN start from today.
Go do that market research and find a juicy topic, then just start writing. Get it done.
My favourite motto is done over perfect - don’t worry about making it perfect, get it done.
And the great thing about blog writing is that you can always go and update that piece of content.
Other articles you will love:
- 2 Ways to Repurpose Podcast Content into Evergreen Blog Posts
- 5 Steps to Kickstart Your Coaching Blog ASAP for More Sales
- 10 Things a Blogging Coach Can do for Your Business
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