Easy Ways to Repurpose Blog Content in Your 6 Figure Business
You can repurpose your blog content into other pieces of content for your podcast, YouTube videos, social media captions and emails.
Or vice versa! ♻️
This will save you time on content creation but also increase your omnipresence and get in front of more of the right people.
💰 Which will then help you make more sales to your offers, easily.
Let's look at some easy ways you can repurpose blog content in your 6 figure business.
P.S. Inside my signature course, Blog Traffic Machine you’ll learn how to repurpose social media content, YouTube videos, podcast episodes, and video or audio trainings into a converting blog post 💰
🙅♀️ You’ll never have to create a blog post from scratch if you don't want to.
Many of our BTM students get their VA or Marketing person to watch these training sessions so that they can then outsource this task completely to their team.
But even if you don’t have a team, you’ll learn the process step-by-step which will save you hours on content creation and make your content work harder for you.
For Podcasters: We have a bonus lesson specifically for you where you’ll see a BTS of me taking a podcast episode and repurposing it into an optimized blog post, in real time.
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How much time can you save by repurposing your blog content?
🤯 How much time do you spend creating social media content or showing up? Maybe 1 hour per day?
= That’s around 5 hours per week (at least) for content that lasts 24 hours.
What if you could take 2 hours per week to repurpose your podcast, emails or video content into an evergreen blog post?
That blog post will be relevant to your ideal client forever and help you rely on social media less to get new clients, but drive more visibility and sales to your business on autopilot.
The time you could be saving is hours and as a 6 figure business, you know how precious time is.
🎧 More of an audio listener? Click below to listen to the related podcast episode!
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✅ A blog will save you time and money because as soon as you hit publish it will drive leads, visibility and sales for the next 10 years on autopilot.
In Blog Traffic Machine I show you the exact framework & visibility strategy that helps you repurpose your existing content into optimized evergreen blog posts within the first week of joining the course.
We’ll show you how to make every blog post of yours rank on Google in front of your dream clients so you can make sales on autopilot easily.
>> Click here to join <<
Easy way to repurpose blog content in your 6 figure business.
You can easily take your blog post and use it in so many ways. Let’s look at some of the best ways to repurpose that piece of content.
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1: Use it as a podcast script (or YouTube)
If you have a podcast, you’ll be familiar with creating podcast outlines.
Well, you could completely get rid of creating those if you had a blog because you can just use your blog post as a script or outline for your episode.
2: An email
Take the juiciest part of your blog post and use it as an email. Then point your subscribers to go read the rest of the blog post.
This will drive traffic back to your blog and again build trust with your audience.
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3: Social media captions and carousels
Take certain sections of your blog and use them as social media captions.
One blog post could allow you to create many social media posts on one topic.
Let's say you create a blog post in line with one of your offers, let's pretend it’s a coaching program you have.
You could create 1 blog post delving into one specific thing that your coaching program helps people achieve and with that blog post, you could have a week's worth of content for your SM that you could then use to point back to your coaching program.
You don’t just have to use the text as a caption though.
You could use the text to create carousel graphics, or you could overlay the text on top of a video to make a reel or TikTok.
You could also use the text in SO many different ways!
4: Social media topic ideas
Within a blog post, you typically break it up into sections with headings (just like this one).
Each section or heading is a great topic idea for social media.
Because with a blog post, you’re crafting a piece of content that you know your ideal client will love so using that content on social media will help you connect with those perfect clients for your 6 figure business.
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Why your blog content should be #1 in your 6 figure business
Reason #1: Relying on an Algorithm is Risky
Building your business solely on ONE platform that can change its algorithm, and terms of service, or even go down is risky.
Imagine putting countless hours into Instagram, only to have your account taken away from you overnight.
Instead, focus on owning your website and blog.
Your website is one of the most valuable assets as a business owner because you have full control over it.
By repurposing your podcast episodes, and emails, into blog posts, you can ensure that your content remains accessible and visible regardless of any platform changes.
But by also repurposing the other way (from blogs to podcasts, emails etc), you will increase your omnipresence and boost your SEO.
Reason #2: Blog Content is Evergreen
Unlike social media content which has a short lifespan, blog content can last for years to come.
When you publish a blog post, it continues to bring in a steady stream of traffic and potential leads over time.
Even blog posts that you created a few years ago can still generate incredible results today.
Just imagine the return on investment of a blog post that brings in a consistent number of visitors every month.
Repurposing your podcast episodes into blog posts allows you to tap into the long-term marketing potential and maximize the value of your content.
Reason #3: It's Getting Harder to Reach New Clients on Social Media
I’m sure you have noticed that trying to get seen on social media is like staying on a sinking ship.
As social media platforms become increasingly saturated, it's becoming more challenging to reach new clients and customers organically.
A blog offers a fantastic opportunity to showcase your expertise and attract a new audience who may have never heard of your podcast or business before.
By investing your time in creating optimized blog content, you can rank on search engines and reach your dream listeners and ideal clients more effectively.
Repurposing your other content into blog posts allows you to diversify your marketing strategies and prioritize long-term growth.
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Reason #4: A Blog Increases Your Reputation and Builds Trust
Within a blog post, you have the opportunity to show your expertise within your industry.
A well-crafted blog post has the power to build trust with new readers and potential clients.
By providing valuable and informative content, you establish yourself as a thought leader, attracting more podcast listeners, leads for your offers, and eventually, more income.
Repurposing your content into blog posts allows you to leverage the written format to showcase your expertise and build trust with your audience.
Reason #5: Repurposing Improves Your Visibility
By repurposing your other content into blog posts, you can improve your website's search engine optimization (SEO).
Interested in learning more about creating optimized blog posts that attract your ideal client and rank on page one of Google? Join me inside of Blog Traffic Machine.
In this course, you'll learn our simple 4-step framework & visibility strategy that helps you create optimized evergreen content that reaches page 1 of Google so that you can attract dream clients on autopilot.
Other articles you will love:
- 2 Ways to Repurpose Podcast Content into Evergreen Blog Posts
- 10 Things a Blogging Coach Can do for Your Business
- 5 Steps to Magnetic Conversion Content That Sparks Sales
