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How to use Pinterest for Beginners - A Complete Guide

How to use Pinterest for beginners, iphone on a desk with the Pinterest app open

💭 “I know Pinterest should be a part of my marketing strategy but I have no idea where to start.”

Firstly, understanding that Pinterest is important for a sustainable business is check one. ✅ 

So, you are already halfway there. 

Secondly, Pinterest is nowhere near as difficult as it seems. 

In this expert guide, I will be sharing everything you need to know before diving into this powerful platform. 

Whether you're a coach, course creator, service provider, blogger, or any kind of business owner, Pinterest has the potential to unlock tremendous growth opportunities for you. 👀

Here is everything you need to know on how to use Pinterest for beginners. 

Photo by charlesdeluvio on Unsplash

How to use Pinterest for Beginners

Firstly, let's explore why Pinterest is awesome for every type of business.

🎧 More of an audio listener? Check out this related podcast episode!


1. Your Audience Lives on Pinterest

It's almost a guarantee that your ideal customer or client is on Pinterest. 

But if you are unsure, all you need to do is type a keyword or key term from your business into the search engine on Pinterest. 

For example, if you're a Facebook ads coach, search for "Facebook ads" on Pinterest. 

If you find a wide range of related content and key terms, it's a great sign that people within your niche are actively searching on Pinterest. This means you have a valuable opportunity to reach your target audience.

In Passive Profit for Pinterest I teach my students the exact strategies to make sure that your pins show up in front of your target audience. By doing this, you not only increase your website traffic but you will also gain new sales and customers.

By learning these strategies, you’ll be able to;

  • Make more sales through your offers with Pinterest💰 
  • Work less but still gain eyeballs to your site  👀
  • Get off the hamster wheel of constantly creating new content ✋

We also cover topics that are relevant for Pinterest for coaches, Pinterest for course providers, Pinterest for service providers, and Pinterest for business coaches. 

(To put it bluntly, you’re seriously missing out if you’re not targeting your Pinterest audience.)

→ Click here to check out Passive Profit With Pinterest

2. Long-Term Growth Potential

Unlike social media platforms, Pinterest is a search engine.

Building traction on Pinterest takes time and consistency and you shouldn’t expect instant gratification that you can often gain from TikTok or Instagram. 

However, every piece of content you publish circulates indefinitely, much like Google and blogging. 

✅This long-term growth potential makes Pinterest an excellent choice for businesses interested in sustainable growth.

3. Low Maintenance

Unlike other platforms, Pinterest doesn't require constant babysitting. 

With automation tools like Tailwind, you can schedule content in advance, saving you time and effort. 

While creating high-quality content is essential, you won't need to log in every day to maintain an active presence and engage with your audience.😎

4. Increased Website Traffic

Pinterest is perfect for driving traffic to your website. 

Whether you have blog posts, podcast show notes, sales pages, or lead magnets, you can direct Pinterest users to your website 24/7. 

This means you can focus on other areas of your business while enjoying a steady stream of automated website traffic.🚀

Six Steps to Get Started on Pinterest

Now that you’re solid in your thought that Pinterest is essential for a sustainable business, here is my complete guide on how to use Pinterest for beginners.

1. Create a Pinterest Business Account

If you don't have a Pinterest business account, it's time to set one up. 👀

You can convert your personal account or start fresh with a business account. 

A business account provides additional analytics and features that are crucial for tracking and refining your Pinterest marketing strategy.

2. Verify Your Domain

Before you begin creating content, you will need to verify your website with Pinterest. 

This step is simple and involves adding a code provided by Pinterest to your website. 

Verifying your domain establishes credibility and ensures that your website is properly linked to your Pinterest profile.

3. Optimise Your Profile

Optimising your Pinterest profile is essential to attract your ideal customer or client. 

Add your name, a compelling profile description, and incorporate relevant keywords related to your business. 

👉🏻To find relevant keywords and enhance your profile's visibility you should use the Pinterest Keyword Vault. 

4. Set Up Your Boards

To organise your content and make it easily discoverable, you need to create Pinterest boards. 

When doing this, make sure to choose board names that align with the keywords your target audience is searching for. 

For example, if you offer Instagram marketing coaching, create boards like "Instagram Marketing Tips" or "Instagram Marketing Strategy."

5. Create Compelling Content

Pinterest is a visual platform, and creating high-quality, visually appealing content is crucial. 

Before creating pins, you can check out your ROI score to see how your content is currently performing for your business.

Experiment with static pins, video pins, and idea pins to determine what resonates with your audience. 

✅ If you take anything from this how to use Pinterest for beginners guide it should be this: when creating pins, you should tailor the pin to your audience whilst also making sure that the content your pin links too is valuable. 

Whilst Pinterest is different from other social media platforms, aesthetics still matter on Pinterest. In Passive Profit for Pinterest, I teach you exactly how to design pins that get clicks!

6. Schedule Your Content

To save time and ensure consistency, schedule your Pinterest content using a platform like Tailwind. 

Tailwind allows you to schedule pins months in advance, automating the publishing process. 

It also provides valuable analytics and features like AI pin descriptions to enhance your Pinterest strategy.


That concludes this blog post on how to use Pinterest for beginners!

So, if you were still on the fence about whether Pinterest is worth it, you should know by now, that it absolutely is!! 🙌🏻

After reading this, you should be equipped with the knowledge and steps to kick-start your Pinterest marketing journey. 

By leveraging Pinterest's potential, you can reach and engage your target audience, drive website traffic, and experience long-term growth for your business. 

Remember to stay consistent, create high-quality content, and optimise your strategy based on analytics and insights. 

With time, dedication, and a strategic approach, Pinterest can become a powerful tool in your marketing arsenal, don’t neglect it!

Happy pinning!🥰


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